For product and technology

Know which bets are working.

Which of our bets are moving the number, and which are only shipping?

Start with customer obsession
MeasuresEvery bet judged by a number read from source.
SignalsCustomer words land on the goal they bear on.
The gapThe share no work reaches, always shown.
One goal, running

Each bet takes a share of the gap. The rest is the share no work reaches.

Kestrel Bankdemo data
Outcome · measureddemo

A mortgage offer in a day, not a fortnight

Nadia Farouk holds this · it serves Eight million customers who call us their main bank

Time to offerAt risk
9.9 days
Target
3 days
Due
27 Feb 2027
Expected on
11.4 days1.5 days ahead
5.4 daysnot covered5.8 days covered by work4.3 days so farGap 11.2 days
  • Open-banking income+3 days · 0.82 correlation
  • Early valuation+2 days · 0.74 correlation
  • Broker status+0.8 days · 0.88 correlation
  • Legacy queuesupports other work
  • Affordability refreshkeeps us safe

What customers said

2 topics
Decision in principle takes two days to come back to the broker

“Submitted a DIP on Tuesday morning, still referred on Thursday. The client has gone with another lender who answered in four minutes.”zendesk

“DIP turnaround is the reason we place elsewhere. Our clients want an answer at the first meeting.”qualtrics

420 mentions380 peoplemade a goal
Porting a mortgage means starting the application again

“We are moving house and want to keep our mortgage with you. I have been asked for the same payslips, bank statements and ID I gave you two years ago.”zendesk

330 mentions1,250 peopleopen

Kestrel Bank is fictional. The arithmetic is the product’s own.

Set the goal.
Let the loop run.

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