Goal.
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Pricing

You pay for the people who hold goals.

A steward holds at least one live goal. Everyone else reads, comments and checks in for nothing.

Free

$0

Three stewards, every reader.

  • Unlimited goals and key results
  • Every measure connection
  • The Measure Hunter on every goal
  • Goal in Claude, Cursor and Slack
Start free
Goals

$16 per steward, per month

OKRs and strategy, measured.

  • Unlimited goals, key results and readers
  • Every measure connection, never metered
  • Check-ins, nudges, dashboard, exports
  • 500 agent credits per steward a month
  • 14-day trial, no card
Start a 14-day trial
Loop

$32 per steward, per month

From signal to shipped, and back.

  • Everything in Goals
  • Customer signals and calls, routed to an owner
  • Work traced to goals from Jira and GitHub
  • Work sent to coding agents with the brief attached
  • 2,000 agent credits per steward a month
Start a 14-day trial
Enterprise

Custom platform fee + stewards

A fixed fee, a committed pool, a ceiling.

  • Your cloud or ours. Your security review.
  • SSO, SCIM, audit log, approved domains
  • Annual commit, rate lock, true-down at renewal
  • A quarterly credit if Goal’s half of the loop did not turn
Talk to us

Measures are never metered. Drafts, routing and proposals cost nothing.

Worked example

Your company, in stewards.

Plan$16
A month$2,240
A year$26,880
Per person, per month$2.24

free up to three stewards · readers, goals, key results and measures unlimited · prices are a first published rate

Questions
Who counts as a steward?
Anyone named as holding at least one draft or active goal during the month. Readers view, comment, check in and rule on signals without a seat.
Why not per goal?
A price per measured goal pays you to leave goals unmeasured. Measure everything; the bill does not move.
What do credits pay for?
Agent runs: research, measure hunting, drafting, summaries, reading calls. Each plan includes a monthly pool. More is $10 per 1,000, with alerts at 80% and 100%. Work sent to a coding agent runs on your own account with that provider.
Can we cap spend?
Yes. Set a ceiling on stewards and on credits. Past the credit ceiling agents wait; nothing you already have stops working.
What is the quarterly credit?
Goal’s half of the loop: measures current within their cadence, signals routed to a named owner within a day. If either slips in a quarter, a quarter of that quarter’s platform fee comes back. Never on what your people decide.
Are these prices final?
They are the first published rate, and we will change them here before we change them anywhere else.
Goal.
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